Market Dynamics: The global market for Diacetyl Tartaric Acid Ester of Mono- and Di-glycerides (DATEM) is projected to experience a steady revenue Compound Annual Growth Rate (CAGR) throughout the forecast period. The key driver behind the growth in DATEM market revenue is the increasing demand for food supplements and infant food products.

Properties and Uses of DATEM: DATEM, also known as E472e, is a milky white powder or particle solid with various functional properties. It acts as an emulsifier, stabilizer, preservative, and extender of shelf life, freshness, and preservation. Its primary application is as a preservative in products like bread, cakes, butter, hydrogenated vegetable oil, and vegetable oil powder. Additionally, it serves as an emulsifier and dispersal compound, enhancing emulsification and oil-water intermiscibility. In baking, DATEM contributes to the formation of a robust gluten structure in dough, leading to the production of biscuits, coffee whiteners, salsa, ice cream, salad dressings, and bread with a springy and chewy texture.

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Factors Driving Revenue Growth of the Global DATEM Market: Several factors are expected to drive revenue growth in the DATEM market worldwide. These include the increasing demand for dairy and baked goods, the rising popularity of infant formulas, and the growth of the pet food products industry. Technological advancements leading to improved emulsification capabilities by major companies also contribute to the market's growth during the forecast period.

Factors Restraining Revenue Growth of the Global DATEM Market: Despite the positive outlook, some factors may hinder revenue growth in the DATEM market. One significant factor is the growing preference among consumers for clean label baked goods. Additionally, concerns over gluten consumption in infants may also restrain the market's revenue growth significantly.

Opportunities for Players in the Global DATEM Market: The market for DATEM presents opportunities due to the increasing appreciation for functional food and dietary supplements that offer health benefits without the use of harmful chemicals. As health-consciousness rises, people are showing a preference for healthy food options, including supplements. Furthermore, the ongoing research and exploration of emulsifiers and stabilizers create new possibilities for major companies to capitalize on the market's potential growth.

Global DATEM Market Revenue Growth Driven by Type Segment: The global DATEM market is divided into two segments based on type: natural DATEM and synthesis DATEM. The natural DATEM segment is expected to experience the highest revenue growth rate, given its widespread use in food and beverage and infant nutrition industries.

Global DATEM Market Leading Application Segment: The market's leading application segment is dietary supplements, expected to account for the largest revenue share. This growth is driven by the increasing demand for healthy additives and dietary supplements, as consumers seek additional nutrition to support their health needs and immune systems.

The North America Market to Account for Largest Revenue Share in the Global DATEM Market: The North American market is anticipated to hold the largest revenue share during the forecast period. Factors contributing to this include the region's significant production of baked goods and the growing demand for pet and infant nutrition. Increased Research and Development (RD) activities focusing on emulsification and demand from pharmaceutical industries also drive market growth.

The Europe Market Continues to Lead in Terms of Revenue CAGR: In Europe, the market is expected to register a significant revenue CAGR. The region's growth is driven by the increasing demand for emulsifiers in the food and beverage industry, including baked goods and dietary additives. Access to raw materials, extensive RD activities, and the adoption of advanced manufacturing processes further contribute to market growth in Europe.

Major Companies in the Market: Prominent companies in the DATEM market include BASF SE, The Archer Daniels Midland Company, Cargill Inc., Palsgaard A/S, Kerry Group, Royal DSM, Stepan Co., Ingredion, Lonza Group, Corbion N.V., Riken Vitamin Co., Ltd., among others. These companies are continuously working on various strategies and objectives to strengthen their market position.

Strategies and Objectives of Major Companies: Companies in the DATEM market are pursuing different strategies to enhance their positions. For instance, BASF SE has invested in the construction of a new plant in Antwerp, Germany, to increase alkylethanolamines production, which will be used in the production of emulsifiers and stabilizers like DATEM.

Market Segmentation: The global DATEM market is segmented based on type (natural DATEM and synthesis DATEM), application (dietary supplements, fortified food and beverage, infant formula, pharmaceuticals, pet foods, and others), and region (North America, Europe, Asia-Pacific, Latin America, and Middle East Africa).

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